Friday, 22 October 2010

Way Ahead goes to London baby!

A week or so ago I had the privilage of being asked along for a styling and photoshoot arranged by the uber-talented stylist, Karena Sedgewick from MyNewBestFriend. Karena works for individual clients and also boutiques, giving advice on fashion, arranging events and shoots, and sharing her wealth of knowledge and amazing contacts!

On this occasion she was working with the extremely stylish and lovely Sarah Robotham, who when she isn't being a psychologist runs FashionOnTheCouch. The shoot took place in the luxurious Amika club, on Kensington High Street, so for the first time in a while, I found myself jumping on the high speed train, armed with a bag and a half full of camera and lighting equipment. It felt REALLY good :)

Arriving (eventually) at the club was a daunting experience, lots of well-dressed people, all sitting around looking confident and efficient, and then me, a slightly scruffy photography, feeling a few butterflies and wondering if I could really pull this off.

But the folks Karena had assembled were not only a collective of some of the best talent around, they were really friendly, supportive and fun to be with. She really does know things about people!

With the aid of my lovely photography assistant, we set to work arranging lighting and finding electrical sockets, whilst the brilliant makeup and hair stylists went to work on the lovely Sarah. It was fascinating to see them all at work, so passionate and so clear on what was required. Sarah turned up on the set looking even more stunning than usual!

The shooting couldn't have gone better - as soon as I started clicking, I was in my element and the minutes and hours flew by. Sarah was a natural model, throwing some fantastic poses, culminating in the included shot, which is in every single way "Style On The Couch!"

And it was a wonderful feeling afterwards that despite a few hiccups with the venue, a few challenges along the way, we had all worked a a team, and pulled off something rather fantastic, whilst having an absolute blast at the same time!

Heartfelt thanks and respect to all involved, especially Karena and Sarah for allowing me such a brilliant opportunity. I can't wait for the next one!

1 comment:

  1. Luke you did an absolutely amazing job. The photo you've posted is my favourite. Thank you so much, if anyone reading this is thinking of hiring Luke for a fashion shoot, I would definitely recommend him!